Our CRM Experts

This CRM comparison website helps organizations plan for successful CRM implementations and use.  The information on this site from our CRM experts will support you in your scoping, shortlisting, and user adoption in order to secure a successful CRM. 

To support your digital transformation projects, our Customer Engagement solution specialists and Customer Experience Consultants help from both a business and technology perspective, matching organizational ambitions with what innovations the CRM market can offer.  With our experience in CRM implementations, we understand the challenges of centralizing and then harnessing the data you hold with customers and users at the heart of what we do. 

We hope you benefit from the CRM advice in this website, distilled from that experience and knowledge.

Meet our CRM Experts

Eytan Hattem

Global Customer Experience Specialist, CX Agile Implementation Consultant

Customer experience has always been at the heart of Eytan’s career and his passions; from his proven track record in international Customer Engagement projects through to his work as a business consultant supporting clients in their digital transformation journey. As a CCXP certified professional, Eytan consults global businesses across multiple sectors to help them understand and transform their customer journeys through best practices and innovative technologies. A true evangelist and thought leader, Eytan speaks and writes regularly within CX industry media with authority and passion plus mentors fellow CX professionals to spread the power of customer experience!

Claire Mammerickx

Customer Experience (CCXP) Program Manager - Business Consulting

Claire is a Senior Business Consultant with expertise in Sales, Digital Marketing and Ticketing with more than 25 years' experience in IT. She has been involved in many projects in several industries. Her moto: the real digital transformation is about designing systems crafted by the customer’s customers ; this is what Customer Centricity is about. As a Program Manager, Claire deployed many international and local projects.

Dirk Fedder

Director, CE/CX Business Lead

With over 15 years of business experience in Customer Engagement and Customer Experience, Dirk has been involved in many international CE/CX projects amongst various industries including manufacturing, retail and professional services. Dirk began his career in a technical role before becoming a skilled consultant in sales, marketing and services processes. After 8 years of working directly with customers, Dirk became a CE/CX lead instilling a strong business unit driving customer-facing processes of tomorrow internationally.

Gartner Magic Quadrants, Forrester Waves – what’s it all about?

Our CRM experts speak from experience plus knowledge of market trends, research and analysis of the CRM sector such as Forrester, Gartner, CIO and IDC and many more.

The Forrester Wave™ is a guide for IT and LoB buyers considering their purchasing options in a technology marketplace, including CRM systems.  For more information about the Forrester Wave research methodology, visit their website.

Figure 1 The Forrester Wave CRM Suites Q3 2022

A Gartner Magic Quadrant (MQ) is a graphical view of research into a specific market, to give technology buyers a wide view of the relative positions of the market’s competitors.  The MQ helps you ascertain how well technology providers are executing their visions and how well they are performing against Gartner’s own market view. For more information about the Gartner Magic Quadrant methodology, visit their website.

Figure 2 Gartner Magic Quadrant Sales Force Automation 2022

Our CRM Experts